Total Books: 1 - 2 /2
Brand Metrics : Measuring Brand Efficacy along the Customer Journey / Jacek Kall
The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...
Weiterlesen
International Luxury Brand Strategy / Pierre Xiao Lu
Gives an overview of how a luxury brand is created through the understanding and application of economic rules and through ...
Weiterlesen
Total Books: 1 - 2 /2
